The Practice

Meet The ICONs

…everyone's best kept secret.

Dr. Alex Zayid, MD, founder of ICON Anti-Aging and Aesthetics
02 — The Founder

Dr. Alex Zayid, MD

Board-Certified Physician · Preventative Specialist

Dr. Alex Zayid is triple board certified in Preventive, Anti-Aging, and Aesthetic Medicine, and is the Founder and Medical Director of Icon Anti-Aging & Aesthetics, with locations in Birmingham and Rochester, Michigan. He specializes in awake liposuction body contouring, facial balancing, laser resurfacing, and hormone optimization — bringing together precision and artistry to help patients look and feel like the best version of themselves.

Dr. Zayid has long been at the forefront of regenerative and preventive medicine. In early 2019, he was one of the first physicians in the country to bring peptide therapy into mainstream care, pioneering the off-label use of GLP-1s for inflammatory disease and weight loss years before it became a national conversation. His expertise has been featured in Forbes and HOUR Detroit, and he has appeared on Fox News to speak on regenerative medicine.

In 2023, Dr. Zayid founded Icon Anti-Aging & Aesthetics with a clear vision: to combine state-of-the-art technology and science with the artistic sensibility aesthetics demands — creating natural, long-lasting results that leave patients feeling confident from the inside out. Under his leadership, Icon has grown into a destination for patients seeking advanced injectables, laser treatments, body contouring, and hormone and peptide therapy, delivered with a level of personal care that's rare in medicine today.

Seen In
Forbes FOX 2 Detroit HOUR Detroit LA Weekly
03 — The Team

Providers

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Clinical Lead · PA-C, Physician Assistant
Amra Omerovic, RN at ICON

RN · Registered Nurse
Cassandra Benedetti, RN Injector at ICON

RN · Registered Nurse
Elizabeth Swanberg, RN at ICON

RN · Registered Nurse
Erica Gazdag, RN at ICON

RN · Registered Nurse
Ivie Lock, Registered Nurse at ICON

RN · Registered Nurse
Lauren Dabish, Licensed Medical Aesthetician and Advanced Laser Technician at ICON

RN · Registered Nurse
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RN · Registered Nurse
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RN · Registered Nurse
Bianca Ondra, Licensed Medical Esthetician at ICON

LME · Licensed Medical Esthetician
Isabella Tocco, Licensed Medical Esthetician at ICON

LME · Licensed Medical Esthetician
Paige Yousif, Licensed Medical Esthetician and Laser Specialist at ICON

LME · Licensed Medical Esthetician & Laser Specialist
Rosaria Polozzolo, Licensed Medical Esthetician at ICON

LME · Licensed Medical Esthetician
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LME · Licensed Medical Esthetician
Vera Vataj, Licensed Medical Esthetician at ICON

LME · Licensed Medical Esthetician
Adneris Deleon, Medical Assistant at ICON

Medical Assistant
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Medical Assistant
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Medical Assistant
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Medical Assistant
Briana Catenacci, Patient Care Coordinator at ICON

Care Coordinator
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Care Coordinator
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Care Coordinator
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Care Coordinator
01 — Our Story

A Physician-Founded Practice

Founded by board-certified anti-aging physician Dr. Alex Zayid, ICON Anti-Aging & Aesthetics is a premier destination for advanced aesthetic and regenerative treatments, serving patients from two locations in Birmingham and Rochester, Michigan. Every service is performed exclusively by skilled, licensed professionals who are certified and trained by some of the most respected societies and leading physicians in the world.

Our philosophy is built on a proactive approach to beauty and wellness: identifying concerns before they arise, preventing them wherever possible, and, when needed, treating them with precision. We believe in undetectable enhancements that preserve your natural features, allowing you to look refreshed and confident without ever appearing "overdone."

We combine unmatched expertise with state-of-the-art technology to deliver the safest, most effective results in the world of injectables and aesthetic medicine.

I.

Luxury Facials & Advanced Skin Treatments

II.

Laser Resurfacing & Acne Scar Reversal

III.

Neurotoxin & Dermal Filler Injections

IV.

Biostimulators for Natural Collagen Restoration

V.

Liposuction With Advanced Skin Tightening

VI.

Hormone Therapy & Anti-Aging Programs

Energy-Based Medicine

BBL, Halo, and Morpheus8 platforms remodel skin with calibrated light and radiofrequency energy.

Precision Injectables

Neurotoxin, filler, and biostimulators placed with anatomical accuracy for undetectable enhancement.

Regenerative & Hormonal

PRP, PRF, GLP therapies, and hormone optimization support longevity from the inside out.

04 — The Approach

Screen. Prevent. Optimize.

I.

Screening

A proactive approach to identifying aesthetic and biologic concerns before they present, through comprehensive consultation and clinical assessment.

II.

Prevention

Evidence-based protocols designed to slow and prevent the visible and metabolic symptoms of aging, rather than simply reacting to them.

III.

Optimization

Individualized treatment plans that optimize health, appearance, and longevity — supporting not only a long life, but an enjoyable one.

Common Questions

Frequently Asked Questions

Who is Dr. Alex Zayid?

Dr. Alex Zayid is triple board certified in Preventive, Anti-Aging, and Aesthetic Medicine, and is the Founder and Medical Director of Icon Anti-Aging & Aesthetics, with locations in Birmingham and Rochester, Michigan. He specializes in awake liposuction body contouring, facial balancing, laser resurfacing, and hormone optimization. In 2019, he was among the first physicians in the country to bring peptide therapy into mainstream care, and his work has been featured in Forbes, HOUR Detroit, and on FOX 2 Detroit.

Is ICON Anti-Aging & Aesthetics board certified?

Yes. Dr. Zayid is board certified in preventive, anti-aging, and aesthetic medicine, and every treatment at ICON is performed exclusively by licensed, credentialed clinical professionals — including physician assistants, registered nurses, and licensed medical estheticians.

Where are ICON's locations?

ICON has two Michigan locations: Birmingham, at 555 S Old Woodward Ave, Suite 700, and Rochester, at 543 N Main St, Suite 11A. Both locations offer the full range of ICON's injectable, laser, body, weight loss, and hormone treatments.

What makes ICON different from other medical spas?

ICON is led by a physician who takes a proactive, screen-prevent-optimize approach rather than treating concerns only after they appear. The practice combines state-of-the-art technology with an artistic, undetectable approach to results, and every provider on the team is licensed and credentialed in their specialty.

Do I need a consultation before starting treatment?

Yes. ICON begins every new patient relationship with a consultation, either in person or through the virtual consultation form, so a provider can review your goals, history, and photos before recommending a treatment plan.

Does ICON treat both men and women?

Yes. ICON's injectable, laser, body contouring, weight loss, and hormone optimization services are available to both men and women, with treatment plans tailored to each patient's individual goals.